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THE LIONS KINGDOM

WE OFFER OUR CUSTOMERS THE CHANCE TO EAT LIKE THE PLANETS LEADING APEX PREDATOR. THE CHANCE TO ENJOY ABSOLUTELY DELICIOUS AND SUSTAINABLE GAME MEAT FROM THE PLAINS OF AFRICA.

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HIGHER IN PROTEIN

OSTRICH IS NOT JUST DELICIOUS BUT IS INCREDIBLY HIGH IN PROTEIN. THIS IS BECAUSE THESE ANIMALS HAVE EVOLVED TO EVADE SOME OF THE FASTEST PREDATORS ON THE PLANET ON THE PLAINS OF AFRICA. THIS MEANS THAT THEY CONTAIN HIGHER MUSCLE TO FAT RATIOS THAN FARMED ANIMALS AND SO HAVE MUCH HIGHER PROTEIN LEVELS.

LOWER IN FAT & CALORIES

OSTRICH MEAT IS INCREDIBLY LEAN BECAUSE OF THE EVOLUTIONARY ARMS RACE THE SPECIES HAS PARTAKEN IN AGAINST LIONS, CHEETAHS AND LEOPARDS. AS SUCH CARRYING HIGH FAT LEVELS WOULD ONLY SLOW THEM DOWN AND SO OSTRICH MEAT HAS VERY LOW LEVELS OF FAT AND CALORIES COMPARED WITH THE FARMED ANIMALS OF BRITAIN. FOR INSTANCE ONE OSTRICH STEAK HAS HALF THE CALORIES OF A BEEF STEAK AND ONE TENTH THE SATURATED FAT.

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SUSTAINABLE

THE LIONS KINGDOM HAS PARTNERED WITH AFRICA'S LARGEST PRODUCER OF SUSTAINABLE OSTRICH. ALL OF THE OSTRICH WE WORK WITH MEETS THE STRICTEST STANDARDS OF ETHICAL PRODUCTION AND PRACTICES WHICH ENSURE THE OSTRICH POPULATION REMAINS HEALTHY AND PROTECTED INDEFINITELY. ALL OF OUR OSTRICH IS SUSTAINABLY FARMED IN WHAT IN THE UK WOULD SURPASS FREE RANGE FARMING PRACTICES.

ECONOMICALLY FRIENDLY

AFRICA IS A PLACE OF GREAT BEAUTY BUT ALSO GREAT TRAGEDY. IT IS HOME TO SOME OF THE MOST POVERTY STRICKEN PLACES ON EARTH. BY EATING OSTRICH FROM THE LIONS KINGDOM YOU ARE HELPING INVEST MUCH NEEDED COMMERCE INTO THE COMMUNITIES WHICH URGENTLY NEED JOBS AND OPPORTUNITY. THIS IS PROVIDED THROUGH OUR PARTNERSHIPS WITH OUR SUPPLIERS BECAUSE AS OUR VOLUME GROWS, SO DO THE JOBS IN THEIR REGIONS.

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100% RECYCLABLE

WE LOVE NATURE AND ITS PRESERVATION IS ABSOLUTELY CRITICAL TO THE ANIMALS WE WORK WITH. THIS IS WHY OUR PACKAGING IS 100% RECYLABLE.

FROZEN MEAT

ALL OF OUR MEAT IS FROZEN AT SOURCE IN ORDER TO ENSURE THAT BY THE TIME IT REACHES YOU IT IS STILL 100% DELICIOUS. THIS ALSO HELPS IN THE FIGHT AGAINST FOOD WASTE. BY EFFECTIVELY PRESSING THE PAUSE BUTTON ON THE PRODUCT THROUGH FREEZING WE ENSURE THAT BY THE TIME YOU THAW IT OUT AND COOK IT, IT STILL TASTES EXACTLY THE SAME AS IT WOULD HAD YOU PUT IT ON THE BBQ BACK IN AFRICA.

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FORGED BY INTERNATIONAL ATHLETES

THE LIONS KINGDOM WAS FORGED BY FORMER INTERNATIONAL RUGBY PLAYERS THAT VISITED SOUTH AFRICA ON ENGLAND DUTY AND FELL IN LOVE WITH THE INCREDIBLE MEAT AVAILABLE THERE. THEY WANTED TO SHARE THIS LOVE WITH THE UNITED KINGDOM AND THUS THE LIONS KINGDOM WAS BORN.

DONATING 2P PER PACK TO CHARITIES PROTECTING WILD LION POPULATIONS

WE TAKE GREAT PRIDE IN RECOGNISING THE IMPORTANCE OF THE PLANETS LEADING APEX PREDATOR. WE WANT TO LIVE IN A WORLD WHERE OUR CHILDREN CAN SEE THESE ANIMALS NOT IN ZOOS, BUT THE WAY NATURE INTENDED, IN THE WILD. LIONS PERFECTLY REPRESENT THE INCREDIBLE BEAUTY AND RUTHLESS SAVAGERY FOUND IN NATURE.

THIS ABSOLUTELY NEEDS PRESERVING AND THIS IS WHY WE DONATE 2P FROM EVERY PACK OF OSTRICH WE SELL TO PROTECTING WILD LION POPULATIONS ACROSS AFRICA.

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LION LANDSCAPES

WE ARE PROUD TO WORK WITH ONE OF THE PLANETS LEADING CHARITIES WHEN IT COMES TO PROTECTING WILD LION POPULATIONS.


A LION LANDSCAPE IS A LANDSCAPE THAT SUPPORTS A VIABLE POPULATION OF WILD LIONS OR ANY OTHER PINNACLE CARNIVORE SPECIES. TO DO THIS IT MUST ALSO SUPPORT HEALTHY WILD PREY POPULATIONS, HEALTHY HABITAT AND BENEFIT LOCAL PEOPLE. THEIR LION CONSERVATION AND RESEARCH FOCUSES ON HOW LOCAL COMMUNITIES, THEIR LIFESTOCK AND LIONS CAN CO-EXIST IN A LION LANDSCAPE. 

THIS IS WHY THEY ARE THE LIONS KINGDOMS CHOSEN CHARITY PARTNER AND WHY ALL OF OUR DONATIONS SUPPORT THEIR ACTIVITES IN AFRICA. 

FOR MORE INFORMATION VISIT

https://www.lionlandscapes.org/

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RECIPES

STOCKISTS

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FAQ

Can I freeze your products after I buy them in a supermarket?

Absolutely. Just take a note of how much shelf life the pack has on the day you freeze it so you know how much it has left when you take it out of the freezer!

What is your best product?

Hands down our Gold Standard Ostrich fillet steaks!

Where can I buy them?

Sainsburys, Morrisons, Aldi and coming very soon to 4 other major retailers this June.

Is Ostrich Healthy?

Yes. We believe from the perspective of calories and fat it is the planets healthiest meat!

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TESTIMONIALS

Tender and flavoursome

I had Ostrich in South Africa and absolutely loved it, I have been keen to try it again. I am delighted Sainsbury's now stocks this. Its one of the healthiest meats you can eat..... always good to give something different a try and it didn't disappoint. I hope sainsbury's continues to stock this as I will definitely buy it again.

Sainsbury's Customer

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THE TEAM

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Charlie Simpson-Daniel

Managing Director

Charlie is an experienced entrepreneur who has founded a number of business to date which he has launched in the major retailers. At the age of 20 he founded the brand Kings Elite Snacks which is the UK's leading biltong and jerky brand today and is available in every major retailer. He also founded the soft drinks brand Revolution Waves which launched in Tesco and Asda in 2019. 

Charlie has strong experience in founding and launching brands which have risen to category captain status in every major retailer in the UK. He draws upon all of this experience and has a vision for The Lions Kingdom to pioneer in the better for you meat movement. 

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James Simpson-Daniel

Marketing Director

James is a former international rugby player who made his debut for England aged 19 playing against the All Black legend Jonah Lomu as his opposite man. He went on to have an incredibly successful career with Gloucester and holds the accolade of a place in the premiership hall of fame. All while doing this he co-founded the brand Kings Elite Snacks and Revolution Waves with his brother Charlie.


James leads all of The Lions Kingdoms marketing activities with the same passion and creativity that produced such excellence on the rugby pitch!

Roland Froebel

Technical Director

Roland is an industry leading expert whose time in the food industry includes roles at Mars, Goldenfry Foods, Greencore, Premier Foods, Sante Foods, Symingtons, Fox's Biscuits and Baxters Food Group. He has worked in Technical Director roles supplying brand and own label to Tesco, Sainsburys, Morrisons, Asda, Aldi, Lidl, CO-OP, Costco, Waitrose, Wh Smiths, Boots, B&M, Home Bargains and Poundland. 


Roland is the genius behind The Lions Kingdoms supply chain where he worked tirelessly with Charlie to ensure that we achieved incredible points of difference while delivering a gourmet taste. 

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CONTACT US

The Lions Kingdom, Unit 2A Northminster Business Park, Upper Poppleton, York. YO26 6QU

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